Digital link barcodes (2D Barcodes) are becoming increasingly popular in the world of marketing and business. These unique barcodes provide a multitude of benefits for companies looking to streamline their operations and enhance their customer experience. Understanding the functionality of digital link barcodes can help businesses make informed decisions about implementing them into their processes.

Introduction to Digital Link Barcodes

Digital link barcodes (also known as 2D Barcodes) are two-dimensional barcodes that can be scanned using a smartphone or other mobile device. They are usually encoded in QR Code or Data Matrix format. These barcodes contain an embedded 'Digital Link' which can be decoded by a Digital Link Resolver. If a Digital Link Barcode is scanned by a consumer on a smartphone it can lead the consumer to a specific webpage, app, or digital content. However, when it is scanned by a retailer at the point of sale, it can function just like a traditional retail barcode (EAN or UPC) and show the price, GTIN number, and product description.

Therefore, a Digital Link barcode has multiple purposes - it is like a QR Code and a linear retail barcode rolled into one.

Manufacturers and Brand Owners can find out more about how to get Digital Link Barcodes by going to IBN Link, their digital link barcodes (2D Barcodes) are customizable and can be linked to any online destination, making them a versatile tool for businesses of all sizes. They also provide a full Resolver service.

How Digital Link Barcodes Work

Digital Link barcodes work by encoding a Digital Link URI into a square grid of black and white squares (either QR Code or Data Matrix format) that can be scanned by either a smartphone camera or by a barcode scanner at the point of sale.

When the Digital Link Barcode is scanned, the embedded information is decoded (by a Digital Link Resolver) and the user is then directed to the most appropriate destination for them. Different users will be directed to different results depending on their needs. E.g. a retailer will be shown relevant product information at point of sale (price, GTIN number, product name), whereas a customer will be directed to digital online product information that is relevant to them (product details, instruction guide etc).

IBN Link's digital link barcodes are dynamic, meaning that the destination can be changed at any time without needing to reprint the barcode. This flexibility allows businesses to update their marketing materials and promotions in real-time.

Benefits of Using Digital Link Barcodes

There are numerous benefits to using digital link barcodes in business operations. One of the key advantages is the ability to track and analyse (UK spelling) customer engagement with the barcode. Companies can gather data on how many times the barcode is scanned, where it is scanned, and what actions users take after scanning. This valuable information can help businesses make data-driven decisions to improve their marketing strategies and customer interactions.

Another benefit of using digital link barcodes is the convenience and accessibility they provide to customers. By simply scanning the barcode with their smartphone, customers can easily access additional product information, promotions, or special offers. This seamless experience enhances customer satisfaction and can lead to increased brand loyalty and repeat business.

Digital link barcodes offer a powerful and efficient way for businesses to connect with their customers and enhance their marketing efforts. By understanding how digital link barcodes work and the benefits they provide, businesses can leverage this technology to drive growth and improve customer engagement. To learn more about how IBN Link can help your business implement digital link barcodes, visit their landing page at IBN Link.